Foldwich Becomes Permanent Menu Item After Only Eight Weeks
Restaurant guests spoke and Uncle Maddio's Pizza listened: The Foldwich™, which started as a limited-time-offer, has become a permanent menu item due to its incredible success. Following very high praise by consumers and franchisees alike, Uncle Maddio's has replaced its Panini offerings with the Foldwich. It has been well-liked by restaurant guests it is now a top seller across the system.
Inspired by Uncle Maddio's core menu item - pizza - the restaurant created a non-traditional craft sandwich that combines classic pizza with the convenience of a toasted sandwich. The Foldwich, however, is not a folded slice of pizza. It is made with a special recipe of homemade flatbread pizza dough in a traditional or whole wheat flavor. Employees build the Foldwich using a layered approach to ensure the flavors of the fresh ingredients are enhanced during the toasting process. Just like Uncle Maddio's guests watch their pizza being built on the order line, the Foldwich is built in the same way. When it comes out of the oven it is dressed with fresh toppings and seasonings.
"We know we created something special when we introduced the Foldwich as a limited time offer, but we were blown away by how quickly it became a menu favorite," said Matt Andrew, Uncle Maddio's CEO. "We soon realized we needed to make it a permanent menu item for guests to enjoy yearlong."
The Uncle Maddio's Foldwich is available in four varieties: Steak & Cheese, featuring grilled steak, mozzarella, roasted red peppers, banana peppers, arugula, red wine vinegar and basil aoili; Spicy Italian, with pepperoni, salami, prosciutto, ham, mozzarella, tomatoes, roasted red peppers, red onions, banana peppers, mixed greens and Italian dressing; Caprese, with grilled chicken, fresh mozzarella, tomatoes, arugula, red wine vinegar and pesto; and the Mediterranean, featuring grilled chicken, goat cheese, artichokes, sundried tomatoes, portabellas, tomatoes, arugula, house made olive tapenade and Greek dressing. Guests can also customize their own version choosing from 48 different ingredients. The Foldwich is available as a single menu item for $8.99 or as a 1/2 Foldwich and salad option for about $8.99.