Top Pizza Franchise Uncle Maddio's Pizza Takes on Second Equity Investor

Uncle Maddio's Pizza announced today that Rutherford Seydel, attorney, conservationist and business investor, who has been part of the Atlanta Hawks ownership since 2003, has acquired a minority share of Uncle Maddio's. Seydel's investment comes on the heels of a minority share acquistion from S&S Investments, an early investor in the better burger fast casual chains.

Both Seydel and S&S view Uncle Maddio's as the pioneer and leader of the category and a brand positioned for continued growth. The investors cited the experienced leadership team and the nationwide franchisee interest as strong indicators of its potential and believe Uncle Maddio's is the best-in-class fast-casual pizza concept around.

"I have spent my career leading and working with many great Atlanta brands and organizations," Seydel says. "Uncle Maddio's is poised to become one of them, which is why I jumped at the chance to become involved. Together, I believe we can grow Uncle Maddio's into the premier restaurant brand in their category."

During a challenging and tough market, Seydel became one of the first investors in Moe's Southwest grill, a concept founded by Uncle Maddio's CEO Matt Andrew, among other brands. Seydel is a partner in the law firm of Davis, Pickren, Seydel & Sneed, and is an active part of its growing real estate, franchising and business transactions practices. He is married to environmental champion Laura Turner Seydel, the daughter of Ted Turner. Laura and Rutherford are co-founders of Chattahoochee Riverkeeper and he is the Board Chairman.

Uncle Maddio's will use the capital to augment the company's infrastructure and human capital, as the fast-casual pizza chain plans to triple the staff in its headquarters to 30 people this year - a strategy aimed at both enriching franchisee support, as well as staying abreast on cutting-edge technology. Currently, Uncle Maddio's operates 44 locations in 14 states.

"Rutherford Seydel brings with him an unmatched network of business connections and experience," said Matt Andrew. "As we grow, his input and insight will be invaluable to our brand."